The state language may become mandatory in advertising in Kazakhstan

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The state language may become mandatory in visual advertising in Kazakhstan. Advertisers want to oblige to use it on banners, signs, announcements. This was announced by the Minister of Culture and Sports Aktoty Raimkulova, Tengrinews.kz reports.

Mazhilis considered the draft law "On amendments and additions to some legislative acts of the Republic of Kazakhstan on issues of visual information".
"The expected result is to ensure the mandatory use of the state language in visual information. As well as ensuring the presentation of texts, details and visual information in accordance with the spelling standards. Ensuring the presentation of texts, details and visual information in the state and Russian languages while maintaining their authenticity," - voiced Raimkulova, presenting the bill at a meeting of the Mazhilis.

Raimkulova noted that business entities use visual information as a tool to promote their products and services.

"The placement of visual information in open space and in buildings can be carried out by business entities on an equal basis with state bodies in the manner prescribed by law," the minister said.

According to her, public authorities receive a huge number of complaints from citizens related to violation of the requirements of the legislation on languages when posting visual information. At the same time, citizens consider the absence of visual information in the state language as an infringement of their rights, enshrined in Article 14 of the Constitution of the Republic of Kazakhstan.

"The number of appeals to state bodies on violations regarding the placement of visual information in 2018 amounted to 12,886, in 2019 - 12,900. In 2020, the number of complaints received by the hotline (call-center) on visual information amounted to 3442", - added the head of department.

As a result of consideration, the Mazhilis approved the bill in the first reading.

Source: https://tengrinews.kz/kazakhstan_news/gosudarstvennyiy-yazyik-stat-obyazatelnyim-reklame-429926/